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British adults looking for love are contributing billions to the UK economy, spending £3.6billion going on 37million dates a year.
New research has found spending on dates has increased by £200million so far this year, fuelled by an average spend of £103 on a date, 50% of which goes towards food and drink. Then there is the £900million spent in fashion retailers and beauty salons by people going on dates each year, £297million spent on transport and £2.1billion on entertainment, restaurants and bars.
There are just over three million active daters in the UK, meaning they have a sizeable effect on the economy, immediately impacting industries such as retail, food and drink and transport.
London is the area that generates the majority of this figure, responsible for £800million of the spending on dating each year, whereas Wales has the lowest average spend per date at just £73.
Unsurprisingly, bars and pubs are the most popular places to meet for a date, with a lot actually hosting dating events themselves.
The number of active daters in the UK is still a lot less than the number of people with an online dating profile however, suggesting there are still a significant number who are stumbling over the final block when it comes to online dating – agreeing to meet interested parties.
Horror stories of dates from hell are two a penny and can easily put people off if they are already a little bit apprehensive. The key is to not listen to anyone else about their experiences – good or bad. Each person is individual and therefore each date will be too. The secret is to take a chance – no risk, no reward.